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DEFINITION of PINK WASHING :
The dark art favoured by certain companies ( you know who you are) of using ostentatious support for breast cancer research to promote your products or services:
Source Independent
Learn more read the following articles
RELATED NEWSPAPER REPORTS:
PINK POWER
by Tony Wall page C2 Nov23rd 08 Sunday Star Times
Anger at breast cancer charity's wine promotion.
by Tony Wall Dec 14th 08 Sunday Star Times
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